Houston Marketing Agency

Houston is the fourth largest city in the United States of America and is a great city to be in business!

At Houston Marketing Agency, we know that being a market leader isn’t about having the most attractive web site, the best press releases, or the most colorful print campaign.  Success in Marketing is all about influence, and we work with you to turn public relations, investor relations, public affairs and marketing services into profit-making strategies.

If you can’t measure it, it does not exist! 

What is the difference between Marketing and Advertising?

Marketing  - Marketing is a broader range of activities for a product or service. Activities involved in marketing a product include:

• Research
• Advertising
• Sales
• Public relations
• Customer service and satisfaction

Marketing is also geared toward one product or service, but as you can see, it’s much more involved than simply advertising a product.

Advertising puts “legs” on the marketing process by telling the story about the company or product resulting in the consumer “purchasing” the service or product.

Advertising is done through:

• radio and television commercials
• newspaper and magazine ads
• flyers
• brochures
• emails
• web advertisements
• cold calls to potential clients

When was the last time you and your team researched your current marketing effectiveness?

We know people and the most effective, cost-efficient ways to reach specific groups:

We use current market, media and behavioral research data to find large, medium and  niche sized target groups of people for the marketing and advertising initiatives of our clients.

The data, combined with our years of experience and expertise, tells us which traditional, non-traditional and digital media resources are the most cost-efficient and effective for each project.  Our media tools reduce wasteful spending while enhancing return-on-investment.

We know how to design and produce creative messaging that answers “what’s in it for me” and delivers a qualified response.

We work with clients on a variety of projects including:

• Business-to-Business Marketing
  
• Products & Services Advertising and Marketing
  
• Direct Response/Quick Response Advertising
  
• Advocacy Media Planning and Placement
  
• Business/Education Partnership Management
  
• Employee Recruitment & Retention
  
• Traditional and Non-Traditional Creative Production

We know that powerful, integrated marketing requires the creative punch of an experienced Media Ad department, the experience of an effective PR department and the leading edge strategies of our Internet focused marketing department.

From our marketing offices in Houston,  we help Texas businesses and entrepreneurs alike increase sales and grow their business.  Our Internet division in experienced in SEO, Online Marketing, Social Internet and Conversion specialization strategies.  Our “take no prisoners” approach to domain domination will show you our aggressive tactics designed to make your company a winner.

Contact us today for more information.