Buying “Expired” domains
I parooz the Internet’s “Expired Domain Lists” at least twice a week, looking for a “gem” that someone forgot to renew.
I call this the bone pile. People in charge of domains change jobs, change emails, die, move out of the country, retire, etc… and when they do, often those left behind to make sense of everything…. DON’T.
Half of the domain names I own, I purchased on either Godaddy.com, Snapnames.com or Namejet.com.
I have email blasts every morning showing the latest listings based on set criteria. It is amazing the domains I end up with, including the one you are reading on today, HoustonMarketingAgency.com.
You can place a bid and be included in and auction if no one else bids on the same domain. 80% of the time, I win the bid by being the only person bidding. When I do have to go to auction, most bidders do not have deep pockets so I end up with a valuable asset for a good price.
I base my buying decision on two things.
- Generic domain – is it generic and…
- Are People searching this name or phrase on Google.com.
Google provides a tool that allows you to enter in a word or phrase and see how many times it was searched the previous month. I then place my valuation on the domain based on the number of global searches.
Most of the times I get expired domains for less than $100.00. The most I ever paid was $8,100.00, which I was able to roll into a business sale the next day and increase the price by $25,000.00. This is rare but does happen. The majority of the domain names I purchase either go up for sale and/or are being monetized via Google Ads.
When looking for a potentially good domain, IF the search traffic is over 7500 a month AND it is an exact phrase match, then it is worth the money. With the right SEO and positioning, this could mean 7500 visits to your domain! What is that worth to you?
Steven Carr